Let’s keep this simple, shall we? You would like to know a little bit about Refine Digital and I would like to know a little about you. My name is TJ McCue and I’m the owner of this growing business.
“Content Marketing” is the latest buzzword, but it has really been around for decades. I like the term as it provides a cohesiveness that different specialties can use to connect and serve customers, readers, and audiences of all types.
Refine Digital is a small group of strategy-minded writers, video/photo pros (including some new cool 360 degree camera gear — which makes for an easy way to improve your Google profile), and marketers who know how to engage audiences through a variety of content forms. The mission of that content is always to build awareness, improve engagement, and increase traffic (online and in-person) to major brands, particularly in the tech industry, but work in other industries as well. We typically work on longer term projects and campaigns because despite what anyone else tells you — content marketing is a long game.
My background is largely in marketing and business development, as a consultant and contractor, but most people see my public media work at the Wall Street Journal, Forbes, Harvard Business Review, American Express OPEN Forum, and a host of others. I’ve spliced my LinkedIn profile description below, to save you a click.
On a personal level, I love the outdoors and have spent a good portion of my life wandering in the mountains, or in and on the water — from whitewater kayaking to sailing to SCUBA. I lived on Guam for 4+ years while in the USAF, but spent many off-duty hours teaching and guiding SCUBA tours, in fact, it was one of my first business as an adult (with permission from my unit’s commander). I had a few ventures as a teenager, too, and those count in a big way, but being completely on one’s own makes the business count in a new way. I consider myself a Christian, but perhaps not in the traditional sense, as I’m not fond of boxes. I try to explain some of that in my “statement of belief.” I have been married to the same beautiful and super smart woman for 26 years and we have one teenage son who is a lot of fun to hang out with. Despite living and loving many other places, we call the Northwest USA home and live just a bit outside of Seattle.
Now, your turn! As you read this, please reach out – I’m a big believer in sharing, collaborating, brainstorming, and paying-it-forward. Of course, I would love to help you on digital project – from overall strategy to a short series of blog posts. Even if I cannot work with you on a paid project, I still love hearing about cool projects. Let’s talk. Find me on social or Q4Sales at Gmail and mention in the subject that you found me here on the About Us page; that will get my attention. Web visitors always get the red carpet!
Thanks for visiting.
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Need marketing and promotional content in 2017? Call me about our Writing/Marketing Services — I have some special packages right now to help keep me and my team busy.
Some of the brands we’ve helped directly or via agency contracts:
* Autodesk * IBM * HP * Qualcomm * American Express * Verizon * AT&T * Toshiba * Eloqua * Dell * Lenovo * Nvidia * Stratasys * SBA (USA Govt Agency for Small Business) * Peoplesoft * Smartbear * LogMeIn * Yahoo Small Business * Dassault Systemes
We are working on GoExplore3D.com; the next version of the 3DRV project — building a site that lets 3D designers, creators, makers, inventors, to name just a few — tell the deeper story of how they are changing the world. Lots of fun. If you’re in 3D tech, in any way, see the final paragraph below.
On a more traditional note, Refine Digital produces content that starts and nurtures sales conversations for some of the world’s biggest brands, directly or through other agencies, as you read above.
Refine Digital does both the strategy and the production. We run a small team of writers and audio/video specialists to find the best way to build content for brand awareness, sales, and marketing programs (demand generation, lead generation).
I write about technology, mostly cloud, gadgets, and 3D, primarily for Forbes. In 2014, we explored the USA in a bright blue RV known as the 3DRV.com. This national roadtrip took the pulse of what’s happening with 3D technologies along with evangelizing 3D -from laser scanning, photogrammetry, 3D printing, and 3D modeling to name a few. If you have a 3D project, get in touch – I might be able to use your expertise.
Visit TJ McCue Profile on LinkedIn.
You can see a lot of my recent writing work on Contently (which I love the way their digital portfolio tools display one’s work). TJ McCue on Contently. As of March 2016, there are 150 stories, comprised of almost 100,000 words (almost two books) linked there over the past 2-3 years. That portfolio is only partial glimpse, but has 35,000 Shares of various types and 5,300 Likes specifically. I was sad to see Twitter remove its tweet counter, but that’s a first-world problem.