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I’m curious about what entrepreneurs and other SMB/SME professionals are doing with their mobile devices. Big brands will often court the #SMB marketplace and I want to hear direct from the community. Here’s a Storify record of the conversation.


My goal is to reality check what’s going on in #mobile usage — what hardware, what apps, what carrier, what cloud providers make a difference to how you use a smartphone or tablet to help you get work done.

I’ll record and share some of the best answers here. Of course, you can follow the whole stream on Twitter with a simple search: #MobileSMB is the hashtag. Decided to use @Storify for curating the conversation on Twitter.

More updates may follow as I get email and other social media comments and suggestions.


I’ve been writing about this idea, Thinking in 3D, for a while now. First, thanks to Julia Kirby at the Harvard Business Review for encouraging and nudging me to keep exploring this idea. And then the folks at Autodesk’s Line//Shape//Space blog were excited by the ideas behind it.

Work in progress, for sure, and my goal is to keep track of some of it here. To sum up, thinking in 3D is about how the technology tools we have in our hands are insignificant compared to the massive tool we have in our heads… It has always been this way, but with all our cultural focus on technology we sometimes lose sight of what it means to think, to think deeply, to glimpse the freedom that the tools can provide.

Join me in discussing this idea around the web.

My HBR post: 3D Printing Is Changing The Way We Think.

Line//Shape//Space blog post: Thinking in 3D.

At my GoExplore3D blog, you can explore “Thinking in 3D” there, too.


3DRV version 2 – GoExplore3D

In 2014, we spent the year traveling the USA exploring what people were doing with 3D technologies in a project called 3DRV. What came about from that project and roadtrip was a deeper understanding on how we make things, how we design and create, how we think about design, creation, invention.

At the core, Refine Digital is a marketing firm where we create campaigns, projects, and test a lot of gear with and for clients, mostly technology companies, but often service providers. One of our main passions is content. Content that helps move a person to a greater understanding of the topic we’re exploring, covering, researching, and testing. Sure, that means content that sells, content that motivates, inspires, or otherwise moves your prospect to action. Content is and always has been a nurture approach to sales. Marketing is also an approach to selling, really, if you think about it. That is marketing’s primary purpose, to help sell.

We continue to build cool projects here at Refine Digital. GoExplore3D (3DRV v2) is the lab where we are taking the conversations and observations from regular trips to 3D technology businesses, organizations, and educational institutions. Sprout by HP and HP are clients of this work, 3DRV chapter two, if you will. We have their latest gear to help us test 3D in our workshop and in other locations around the USA.

Within the above-mentioned passion for content is another of our services: Executive ghostwriting. We write posts, articles, white papers, thought leadership documents for executives and business owners. While I have a long list of my own bylines, as one of the lead writers here, I genuinely love working with other people’s ideas. I am a curious person, by nature, and enjoy the challenge of working with a person to dig out their expertise and the thoughts that make them unique, that make them great. At the end of that process, to craft something that they can publish under their own name.

Heading into 2016 is exciting. There are always so many stories to share, amazing people who are doing significant work. GoExplore3D is part of our excitement, in addition to some major new ghostwriting clients, but we continue to work with Cloud (SaaS) companies, other types of computer vision, AR, VR, and hardware/gear makers. AT&T’s Cricket Wireless is another client brand that helps us get our work done by providing gear (in addition to client fees) so we can work from anywhere.

We’ll use this space to continue to announce new clients and projects and to talk about the changes in marketing, content, and sales.

Isn’t All Marketing Digital?